Subvert
June 8, 2025

There are simple things we can all do to change the world and this is a wonderful example. Take the existing structure and re-contextualize it to fit a new narrative. Just a printer and some glue. You don’t need to get the colors exact as long as you get the typeface (Helvetica) correct. I love examples like this where art and politics meet to update, but not erase, an existing message. Its subtlety does not lessen its impact. Hidden in plain sight. Many will pass, some will read, and the message will spread. It’s well past time to change our environment, well past time to change the prevailing narrative. Time to subvert.
Midtown, Manhattan.