Back from holiday and it seems like Midtown has a new logo. Or a new advertising campaign. One can never be sure these days. It is a very clean stencil though and that’s not easy to do. The monogram is also very nice. It’s an obvious nod to the Yankees monogram which itself has moved well beyond sports identity to a clear New York City logo recognized around the world. It’s even surpassed the state’s I ♥️ NY logo from Milton Glaser. I don’t think this one will rise to the heights of those renown logos, but it is a nice bit of typographic illustration and painting.

Midtown, Manhattan.