Fresh off Zohran’s wonderful win in the mayor’s race and the well deserved hype about his campaign branding, I saw this piece rolling the streets on a panel delivery truck. Like the campaign, it’s got it’s roots firmly stuck in the orange and blue of the Mets while nodding to the typography of the Knicks. It’s big and bold. In some ways it reminds me of a candy bar wrapper, the sugar filled Saturday morning cartoon inside joke that only the kids understand. I like to imagine it’s the hand of another famous New York resident, King Kong, who is bringing the knowledge to set the record straight.

Midtown, Manhattan.