Brand Management. Or not.

April 3, 2012

This logo for the New York City Transit Authority was only in use from 1962-1968, yet it still adorns the side of a building in South Brooklyn.

old TA logo

Brand management this is not. Brand oversight is more appropriate. Maybe it’s just a matter of expense, but still…44 years? I think they could have saved up the money to change or at least remove it. Perhaps they don’t even own the building anymore.

Found Art #7

September 3, 2011

we miss you tree

As I’ve mentioned before, graffiti that interacts with the environment is a favorite of mine. And you can’t get more “environmental” than this.

South Brooklyn.

Signs of Age

July 6, 2011

Old Sign

This is one of the most worn out signs I’ve ever seen. What’s the point? Obviously, it’s not doing anyone any good. Can you decipher what it says?

Of course, I do like the way the letter forms have deteriorated into something completely different from their original intended meaning.