Brand Management. Or not.

April 3, 2012

This logo for the New York City Transit Authority was only in use from 1962-1968, yet it still adorns the side of a building in South Brooklyn.

old TA logo

Brand management this is not. Brand oversight is more appropriate. Maybe it’s just a matter of expense, but still…44 years? I think they could have saved up the money to change or at least remove it. Perhaps they don’t even own the building anymore.

Found Art #7

September 3, 2011

we miss you tree

As I’ve mentioned before, graffiti that interacts with the environment is a favorite of mine. And you can’t get more “environmental” than this.

South Brooklyn.