A giant wall piece of lettering notably for the type style and the coloring. You rarely see a blackletter inspired piece these days and gold and purple isn’t common either. Don’t get me wrong — I love blackletter and the coloring works — they’re just not in fashion right now. As for the content, I have no idea. The “a” in “deal” is the real winner here though. It’s both a reverse “s” and a two-story “a” even though there’s a a standard two-story “a” in the next word. A deliberate artistic choice or perhaps just an initial experiment that was rejected by the time they reached the second word. It’s all a bit haphazard, yet still somewhat technical.
West Side, Manhattan.