A free pattern for Adobe Illustrator I drew based on a shirt.
strength of one
a man and his dog on whatever comes our way
Brand Management. Or not.
This logo for the New York City Transit Authority was only in use from 1962-1968, yet it still adorns the side of a building in South Brooklyn.
Brand management this is not. Brand oversight is more appropriate. Maybe it’s just a matter of expense, but still…44 years? I think they could have saved up the money to change or at least remove it. Perhaps they don’t even own the building anymore.
Hardtop
This is the logo from my grandfather’s hard hat. It has to be at least 50 years old (the hat at least, a quick search for the company yielded no results). He wasn’t a construction worker by trade, but did surveying for the Ohio turnpike as a summer job when he wasn’t teaching.
I love the typeface for the “hardtop” text. A nice slab serif — a little wide, a little thin, not too bold, but with enough presence. And that “R” is perfection. If I can find some time, I’ll have to re-create the font from this photo.
