June 18, 2011
Previously, I wrote about when restaurants mix and match different types of cuisine and the concerns it raises — culinary, political, financial, etc.
No need to rehash the issue, but my sister pointed out this fantastic example which I feel compelled to share.
I think this is not only a bad culinary idea, but is a concrete example of the dismal state of the American economy right now. I mean, you’d have to be financially desperate to add Indian food to your pizza joint, right? It might be different if it was just an Indian restaurant that had their own culinary take on pizza — maybe with Naan for the crust. But look how the sign is set up — “snappy’s” is set in a serif font, “pizza” is set in a sans-serif, and the “indian cuisine” part is sans-serif italic and slapped in the middle of the two as an after thought. No matter what the food is like, typographically it looks like financial disaster.
I promise to try the food. Really. Besides, its very close to the liquor store in case things go horribly wrong.