Brand Management. Or not.

April 3, 2012

This logo for the New York City Transit Authority was only in use from 1962-1968, yet it still adorns the side of a building in South Brooklyn.

old TA logo

Brand management this is not. Brand oversight is more appropriate. Maybe it’s just a matter of expense, but still…44 years? I think they could have saved up the money to change or at least remove it. Perhaps they don’t even own the building anymore.