As has become apparent over the last few years (and even decades and centuries before), we are each responsible for our own safety as well as the safety of our communities. It seems this is a lesson we forget and relearn in a cycle of storms, accidents and tragedies. This concept of mutual aid is once again in vogue and becoming more prominent as we begin to see epic environmental changes occurring in our own neighborhoods. When “once in 100 year” events start happening every year, we’ll need to pool our resources and efforts to survive the floods, droughts, storms, fires and freezes.
Luckily, we’ve done this before. During WWI, the U.S. government started what would later become known as the Civilian Defense Corps.
Reading up on the history, I was excited to see that each group had their own badge and more importantly — they were awesome. Really great, simple yet functional pieces of graphic design united in theme and purpose. Unfortunately, as I searched further, I couldn’t find much about the logos nor could I find the badges themselves. So I set out to redrawn them based on an original document from the period. And that inspiration provided another opportunity to work on a little web design and development to showcase the badges.
Redrawing the badges looked difficult at first, but creating a base template for the logo with the appropriate shapes and colors streamlined the process. Are the final results 100% identical to the originals? No, but they are very close and faithful. I didn’t make any creative or editorial decisions (suppressing all my art director experience — I really wanted to realign each). Each was then exported to SVG and optimized for the web.
Design and development
Now that I’ve got a few of these one off pages created, the ramp up process is much quicker. It’s not quite a template, but it is a starter pack of sorts. The Rorsch project was a great starting point given the retro vintage styles used. But…I didn’t want that much retro. I didn’t need the super distressed paper, but did still want the look and feel of that old manual. I pulled a sample of the paper from the manual to set as a background-image and then applied a background-blend-mode of multiply against the base background color. I did the same for one of the standard grit textures I have on file, but with a different blend mode. Being able to set multiple background images via CSS is a real game changer in terms of design possibilities. I’ve used the same technique, but with gradients, in other projects to draw complex backgrounds instead of using a raster file.
The big change for this project was to try out using an SVG filter to add a layer of noise over the entire page. I tried a couple of different ways to get it to work properly and finally ended up putting the SVG filter into the CSS as a background image and then setting the mix-blend-mode to hard-light. I dropped the CSS class onto the html element so that it covered the entire page. Along with the fractal noise distortion, the hard light mode did change the colors a bit, but it works as it almost de-saturates them a bit enhancing the retro style.
For the type, I wanted to match the styles in the PDF source, but…I couldn’t go as far as to use that cursive subhead font. It was just too much. The sans serif headers are Alternate Gothic to get that compressed letter width. The serif is FF Seria and despite only being used once for the intro text, I still wanted to try to match the style of the manual. Both are served via Adobe fonts which isn’t ideal from a performance standpoint, but it is convenient. I do wish Adobe would come up with a self-hosting option for customers.
All the SVG files are loaded via a standard img tag with a figure tag which allows adding a figcaption tag inside to drop in the badge name.
Packaging up the set of SVG files for a download was the final step. Hopefully, we don’t need them in the future, but it’s always a good idea to be prepared!
Work long enough with computers and you’re bound to lose some data. This project is a bit about reclaiming a lost set of illustrations as well as a chance to design and develop another custom web project.
The original illustrations were drawn back in San Francisco about 20 years ago. There somewhat generative and they’re somewhat true to the folded inkblot process of the original Rorschachtest with near perfect symmetry. As I recall, I was just playing around with some of the features in Adobe Illustrator allowing the application to spit out a shape based on my transformation inputs and then copying, flipping and combining the two halves. There was no commercial project or business goal. It was just for creative experimentation and learning. Once I created one, I really liked the final effect and went about creating some more to see what the partially random process would produce. There was something intriguing in the shapes and spiked angles that I really enjoyed. So I dropped them onto a large art board and printed them out on a sheet of 12″ x 18″ white paper.
The Illustrator file was dropped into some folder on a hard drive, never to be seen again. The page sat in a giant pile of test prints for twenty years.
Flash forward through the decades and although I had kept the pile of test prints, they had been relegated to a box in storage. After buying a house, I finally had a chance to set up an office and studio which led to pulling out and digging through all sorts of ephemera from my design career — most notably for this story — a box of test prints.
Seeing the print of these illustrations once again brought back the original joy and inspiration. I quickly set off on a digital forensic search of various hard drives, ZIP archives, CDs and DVDs to look for the source file. Alas, as you may have gathered from the introduction, the file was not to be found. It may still exist, but I can’t find it and my patience for searching has been exhausted. There comes a point where you have to call off the search for the sake of moving ahead. Perhaps someday, an archivist (or intern) will meticulously sort and catalog all of the nonsense I’ve created.
With only a print and no digital file — and with the desire to do something with the illustrations — I went about the task of reviving them. I scanned them all at high resolution, converted them from raster to vector and then individually edited the paths to try to get as close the originals as I could. Now of course, there’s probably going to be some differences and some loss of detail in the translation process. It’s unfortunate, but not unexpected and overall, I’m happy with the results. Better to have a file I can work with.
But what to do with the illustrations now that they were back in digital form?
Conceptually, they had always reminded me of inkblots from a Rorschach test, so that was really my frame of reference for presenting them on the web. I considered animating them all in a series, morphing them from one into another, but that approach, while attractive as a technical challenge, didn’t feel emotionally true to the inspiration.
A bit of luck and a bit of research really got the art direction and design for the page started. The luck came in the form of some type samples from the Letterform archive that came across my feed. The research led to the realization that the Rorschachtest and the Bauhaus were occurring at the same time — the 1920s. No self respecting designer can go through their career without a bit of study (and possibly reverence) for the Bauhaus, so it was a natural place to start in terms of the typography for this project. I love vintage paper and tons of texture and the faded red and black ink in the old print samples is just fantastic. The historical relationship between the two just made sense in terms of the design direction.
The first step was to capture those faded colors into a web palette. A bit of sampling along with some trial and error and I had a good set of colors to work with. I set them as custom properties (variables) in the CSS to make them easier to work with during the initial design phase.
(I have no idea about the color names themselves. I think they were generated by the tool I was using and don’t really correlate to actual CSS color names. I left them in place out of laziness, but normally, I would have come up with my own, shorter names. The last color, “blk” is an example of how I would normally name color variables. As to why I used HSLA for some color values and RGBA for the last, again laziness. I should have cleaned it up, but…better to ship it out. And yes, I probably don’t need the alpha “A” in there for modern browsers, but I haven’t mentally made the switch as I write.)
For the typography, I wanted to go true vintage and see what actual Bauhaus type I could find. I stumbled upon Breite Grotesk from the Schelter & Giesecke type foundry which was an influence on the Bauhaus movement and thankfully, there was a remake from Nick Curtis that looked really great on the page.
For the page design, this was really a giant exploration of blend modes, masking, gradients and backgrounds albeit mostly without success.
Since the original ink blots were each on their own card, I wanted to try to replicate that experience. Adding a vertical scroll snap to the page allows for each to stand on it’s own.
scroll-snap-type: y mandatory;
For the page background itself, I wanted to try to mimic that old newspaper print seen in the Bauhaus examples. I started by setting a base background color and a large box shadow to darken the edges. I then included two background images — a vintage paper and a gritty texture — and set the blend mode for them to multiply which creates the effect. It’s not quite what I wanted (is it ever?), but it’s close enough.
It’s worth noting that the backgrounds stay fixed to the page and then the content then scrolls. It kind of ruins the effect, but it does help maintain a smooth experience. It’s a trade off. You get the same background for each card, but each card stands on it’s own — and without a break when you scroll. I didn’t want a new background to scroll into place with each card. Beyond the performance hit of loading 15 separate backgrounds, the hard line/difference between each background just bothered me.
For the large <h1> title, I wanted to try to add more texture within the characters. It’s an effect I’ve seen elsewhere and wanted to try out. Again, it was to fit with the art direction and the vintage feel of the old Bauhaus prints. Turns out it takes a bunch of techniques to create the effect.
At the base level, we’re setting the color of the text to transparent, using texture as a background, clipping the background to only the characters, applying a blend mode and then reducing the opacity just a tiny bit to try to match that vintage red print color. I know, I know. It’s sounds like a lot. But we’re not done!
At this point we’ve got a textured background that’s slightly see through, inside characters that have no color. The text itself is normal HTML. You can select it, but it’s not very visible. It’s does have texture though.
So…how do we get the color into the text? We use a pseudo class! We set the ::after property to contain the text — via a data attribute — and the color. Then add a bit of a blend mode and position it correctly and we’re all set.
Yeah, I know. It all sounds a bit much. Or a bit confusing. Or both. Please don’t get discouraged if you’re just starting out. It’s all about experimentation and tweaking little things to see how it works.
A few other tidbits in the design to explain, mostly about the exact thing I mention above — trial and error. For each of the inkblots I initially wanted to add a different background texture to make them appear more inky or watery. Sounded easy at first glance, but there were definitely tech challenges. The main idea was to use each inkblot SVG file as a mask for the watercolor texture file. This worked initially, but the SVG’s themselves were way more complex and often had multiple separate paths — meaning the code size exploded as I was essentially dropping the SVG code into the CSS as well as including it as a link on the page. I tried just using one of the SVG paths as the mask, but this looked odd as only one part of the inkblot had the texture and the others did not. So…I just paired back the opacity of each and added a tiny bit of blur via a CSS filter to give them the more vintage look.
I did take one little typographic liberty at the start. I wanted to use some sort of arrow to indicate visitors should scroll. But since the typeface didn’t have an arrow glyph, I repurposed a dagger glyph. It’s certainly not what the glyph was intended for, but it’s kind of neat and animating it wasn’t too hard. Again, I used a ::pseudo class to drop it into place and animated with CSS keyframes.
There’s more to the full CSS, but I’ve omitted the stuff that just handles things like margin or font choice.
Overall, it was good to get these illustrations to some sort of final resting place and to connect them, in some small way, with their inspiration. I’m a big fan of adding texture, so I’m sure I’ll revisit many of these techniques on other projects and continue to follow along as methods change and improve.
Also worth noting that these are just illustrations and should not be used for psychiatry. 🙂
I have been using computers for over 35 years. This is quite a statement and one that makes me appreciate all the bad ergonomic decisions I’ve made along the way. In fact, it was a diagnosis of tendinitis in my elbow and subsequent introductory questions from a doctor that made me even realize that my relationship with computers had been going on so long.
“Do you use a computer for work?” Yes.
“How long have you been using a computer?” Uhhh, years? Decades? A long, long time.
And I didn’t really have an exact answer. Which got me thinking, because it seems like something one should know about oneself. I’m in the first generation when it comes to personal computers (which may lead to another longer post topic).
The ITT Xtra is the first one I ever really explored. My parents bought it one Christmas and I can still remember first seeing it set up on the kitchen table. No box, no wrapping paper, just sitting there like an alien. Now, to be fair, I had been using computers for some years before this — they were starting to show up at friend’s houses and my middle school had purchased a bunch of TRS-80s to stick in a science class.
But there’s a difference between “using” and “exploring”. It wasn’t until this showed up in my house that I was able to spend unlimited hours learning what it could (and couldn’t) do and by extension, what I could (and couldn’t) do with it. My siblings were too young to care much about it and my parents were too busy to learn it, so I became the default user for the house.
“Give ITT a round of applause for including clear, profusely illustrated documentation with the Xtra. This little extra touch is worth it’s weight in gold.”
Not an actual photo of my Xtra, but those manuals were fantastic!
It was that “profusely illustrated documentation,” as seen in the photo above, that gave me any chance of understanding how the computer worked. Beyond using the word processing program to write all my school papers, it was here that I began to make the early connection between code and art. The idea that you could program the computer to make art. This was an astonishingly profound revelation — that graphics on screen were directly tied to code — basically text. It wasn’t long, and it was probably the first thing I wanted to do with the computer, before I was writing screen graphics in BASIC.
Seeing the light
One of the coolest features was, of course, the amber monochrome monitor. While I may have had some initial trepidation because I had never heard of the ITT brand before, I was immediately won over when I learned that amber monochrome monitors were easier on the eyes than the traditional green monochrome monitors that everyone else had. Remember, I was a teenager with all the misguided fears, self-doubt and imagined peer pressure that accompanies those years, so having something — anything — uniquely cool was a big deal. Even if the claims about amber monitors weren’t necessarily true.
“An amber screen was claimed to give improved ergonomics, specifically by reducing eye strain; this claim appears to have little scientific basis. However, the color amber is a softer light, and would be less disruptive to a user’s circadian rhythm.”
It’s led me to create a new page on the site using the style of my old original amber monochrome monitor. It’s a flashback to what it was like for me to work on that first ITT Xtra computer — amber, bitmap fonts on a black background. To that end, I’ve been toying with the idea of including a client archive page on the site. These two ideas were perfect for each other — a long list of text in a table with a retro design style.
The design itself is by it’s very nature, basic. I started by finding the perfect shade of amber, not necessarily in terms of accuracy, but more on an emotional basis dredged up from some sort of color memory library. Next up, was choosing the perfect bitmap font and I do love a good bitmap font. In this case, historical accuracy won over nostalgia as I was able to find the exact font files used on the ITT Xtra. From there, it was more of a matter of web development to bridge the gap between the old and new.
Now of course, it’s not an exact replica to the original, mostly due to the underlying technologies involved. The two big differences being the monitor construction and the text rendering engines in modern computers. Those old monochrome monitors made for much crisper text. So the way your laptop screen is built makes the text a little blurry (on the plus side, it has more than one color). The second difference is how your computer renders the text itself — usually via anti-aliasing or subpixel rendering. While I can’t overcome modern displays, I have included some CSS to help recreate that old text rendering.
In these heady days of web design and development, with multiple screen sizes, tablets and smarphones, it can be difficult to get proportions and spacing correct. Of course, one would expect a major retailer to have the resources (and care) to get it right. This screenshot was taken on my laptop with a resolution of 1440 x 900 running Firefox 5 on OSX. Nothing too crazy in terms of a web user profile.
Beyond any aesthetic issues with the check box label being too far to the right, the functional issues (or non-functional as the case may be) are what should be of primary concern here. I suspect many users would stumble over connecting these two parts of the form. If it takes folks an extra few seconds to fill out your form, it takes away from the shopping experience and therefore it impacts your brand.
Will it take away from sales? Maybe not initially. I certainly continued with my purchase, but if users are left remembering that the checkout process was annoying, weird, or heaven forbid, difficult, they may be more likely to head to your competitor’s better designed site.
Small improvements can build up to increase satisfaction and in this case, it seems like an important (and easy) fix – especially as this is one of the very last steps in the check out process – right before you click the “purchase” button.
Seems simple enough – in both common sense and in design – but the evidence is clear.